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Meghan Markle and Malala Yousafzai announced a partnership on International Day of the Girl, with 100% of net proceeds from As Ever jams and teas going to Malala Fund. The fund works to advance girls’ access to free, safe, quality education. The announcement followed the pair’s meeting in London, but no fundraising target or end date was provided.
Meghan Markle and Malala Yousafzai announced a partnership on October 11 that will direct 100% of net proceeds from jams and teas sold by Markle’s lifestyle brand, As Ever, to Malala Fund and its work supporting girls’ education. The announcement was made on International Day of the Girl, following the pair’s meeting in London earlier that week.
The initiative is being carried out in partnership with Archewell Philanthropies, the charitable organization associated with Markle and Prince Harry. According to the announcement reported by ELLE, the eligible products are As Ever’s jams and teas, and the proceeds will support Malala Fund’s efforts to advance every girl’s access to free, safe, quality education. The statement specifies net proceeds, not total sales revenue.
In a joint statement shared on Instagram, Markle and Yousafzai said: “When we support the girls of today, we empower the women of tomorrow. Access to education is the key to unlocking this.” Markle described the gathering as “Tea for Two” in her post. The announcement connected the meeting and the product-based fundraising effort, rather than presenting the London tea as a separate public event.
The October 11 post also included news of a separate As Ever sweatshirt collaboration with Moms Offering More. The sweatshirt carries the phrase “it’s the little things” on its sleeve, and the report says 100% of its proceeds will go to that initiative. Moms Offering More is described as a community-driven effort supporting historically underserved youth and families in the United States and Canada. That collaboration is distinct from the Malala Fund partnership.
How Product Sales Fund Education
The partnership links sales from a commercial lifestyle brand to an established education-focused nonprofit. Its stated purpose is to support girls’ access to education, an issue with effects beyond individual students: education can influence families, communities and national economies. The announcement does not quantify how much the products may raise, so the scale of the contribution will depend on sales and the net proceeds generated.
For readers, the distinction between net proceeds and revenue matters. The pledge does not say that every dollar paid by customers will go to the fund; it says all net proceeds from the specified jams and teas will support Malala Fund. No product-level donation amount or estimated number of students reached was included in the information reported.
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From London Meeting to Partnership
The announcement came four days after Markle and Yousafzai were seen having tea at Claridge’s in London on October 7. ELLE reported that the meeting was initially described by a source to ABC News as a gathering between friends. The partnership details followed on October 11, when Markle shared personal photos and explained the purpose of the gathering.
Markle introduced As Ever in February 2025 as an extension of her interests in cooking, gardening and entertaining. Its first collection, released that spring, included fruit preserves, herbal teas, honey and baking mixes. Malala Fund, launched in 2013, works to promote policies supporting girls’ right to education, with focus countries including Brazil, Afghanistan, Ethiopia, Nigeria, Pakistan and Tanzania.
Malala Fund’s chief external affairs officer, Parampreet Singh, described the broader case for investing in girls’ education at an ELLE panel earlier this year: “When you invest in a girl’s education, you’re not just investing in that one girl. You’re investing in her future. You’re also investing in her family, in her community, you’re investing in a country’s GDP.” His remarks provide organizational context; they do not estimate the impact or proceeds of this specific partnership.
““When we support the girls of today, we empower the women of tomorrow. Access to education is the key to unlocking this.””
— Meghan Markle and Malala Yousafzai, in a joint statement shared on Instagram
tea gift sets supporting education
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Fundraising Scope Still Unspecified
The announcement as reported does not state how long the pledge will run, which specific jam and tea products qualify, or whether the offer applies to purchases in all markets. It also provides no sales forecast, fundraising target or estimate of how the contribution could translate into education programs.
The stated commitment is that 100% of net proceeds from the eligible products will support Malala Fund. The source material does not define which costs are deducted in calculating net proceeds or give a schedule for transferring funds. Those operational details remain unclear.
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Sales and Donation Details to Follow
The partnership’s next measurable development will be the eligible As Ever product sales and any further information from the organizers about funds raised. Neither a reporting date nor a fundraising timeline was included in the announcement. Readers should look to As Ever, Archewell Philanthropies and Malala Fund for any later clarification on qualifying products, duration and the amount ultimately donated.
The Moms Offering More sweatshirt is a separate effort, with its own stated commitment that all proceeds go to the initiative. No additional launch or reporting schedule for that collaboration was specified in the source report.
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Key Questions
What did Meghan Markle and Malala Yousafzai announce?
They announced a partnership directing 100% of net proceeds from jams and teas sold by Markle’s As Ever brand to Malala Fund’s girls’ education work.
When was the partnership announced?
The announcement was shared on October 11, International Day of the Girl. It followed the pair’s October 7 meeting at Claridge’s in London.
What does Malala Fund work on?
Malala Fund works to advance girls’ right to education through policy efforts. The source report lists Brazil, Afghanistan, Ethiopia, Nigeria, Pakistan and Tanzania among its focus countries.
Will all money from the product sales go to Malala Fund?
The announcement says 100% of net proceeds from the specified jams and teas will support the fund. It does not say that the full retail price or gross revenue will be donated, and it does not explain the deductions used to calculate net proceeds.
Is the Moms Offering More sweatshirt part of the same partnership?
No. It is a separate collaboration announced in the same post. The report says all proceeds from that special-edition sweatshirt will support Moms Offering More, which works with underserved youth and families in the United States and Canada.
Source: rss
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