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Colin Jost is starring in Kay’s “Love All In” holiday campaign, an ad that uses comedy to portray the search for a meaningful gift. In an interview with ELLE, he said thought matters more than price and that he would rather receive experiences than material gifts.
Colin Jost is starring in Kay’s “Love All In” holiday campaign, a jewelry retailer’s ad built around the comic lengths people may go to find the right present. In an interview with ELLE, the “Weekend Update” co-host said he takes gift-giving seriously because he wants presents to feel meaningful, and argued that thought matters more than price.
The campaign follows Jost on an increasingly ridiculous search for a holiday gift, according to ELLE’s report. The ad turns a familiar seasonal pressure—the effort to choose something that suits a loved one—into a comedic premise. The source describes the partnership as a holiday campaign, but does not give a launch date or disclose its full media plan.
Jost told ELLE that he considers himself a good gift giver, while acknowledging that the process can be stressful. “I do want it to be a meaningful gift,” he said, adding that he dislikes buying something simply because an occasion requires it. He said care and suitability matter at every price point, and that an expensive present can still be thoughtless.
Jost also discussed his own taste in jewelry. He said his wife, actor Scarlett Johansson, gave him his first watch about five years before the interview and joked that she manages his personal style. While looking through Kay’s selection, he said he liked simple gold pieces—a ring, bracelet and necklace—and described them as attractive without being gaudy.
A Campaign Built on Thoughtful Gifting
The campaign puts gift selection and personal meaning at the center of Kay’s holiday marketing, using Jost’s comic persona to address a common seasonal dilemma: how to choose a present that feels considered rather than obligatory. His comments offer a personal perspective on the campaign’s theme, though they are not independent evidence about how consumers shop or what gifts are most effective.
For readers, Jost’s distinction between price and thought is the clearest practical takeaway. He says a present’s value does not automatically make it meaningful; knowing the recipient and choosing something that fits them matters. His preference for experiences also points to an alternative for people who are unsure what to buy: organize time together rather than add another possession.
The story also shows how a celebrity interview can serve two purposes: sharing personal anecdotes while promoting a brand campaign. Kay is the commercial partner, and the article’s jewelry discussion appears alongside Jost’s views on presents. The source does not report sales figures, campaign performance or any independent assessment of the partnership’s reach.
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Jost’s Gift Rules and Examples
Jost’s interview includes examples from his efforts to shop for people close to him. He said both Johansson and his “Weekend Update” collaborator Michael Che can be hard to buy for. For Che, he chose a large, heavy, realistic velociraptor statue. Jost said the shipping was the main expense and that the statue was difficult to remove from Che’s property; the account is his recollection, presented humorously.
He described his father, who says he does not need anything, as his hardest recipient. Jost said he has relied on nostalgic gifts connected to his father’s past and is trying to find a new idea. On etiquette, he favors surprises for adults, while allowing that wish lists can work for children. He is open to regifting when an item is a good fit, provided the giver is honest about it.
When asked what he wants for the holidays, Jost said he is more interested in experiences than material things. A trip or simply someone taking the lead to arrange an outing would appeal to him, he told ELLE. He also joked that a velociraptor could be a fallback gift.
“I do want it to be a meaningful gift.”
— Colin Jost, speaking to ELLE
Campaign Details Still Unreported
ELLE’s report does not specify when the campaign launched, how long it will run, where its ads will appear or whether Kay has shared performance figures. It also does not provide details about Jost’s compensation or the terms of the partnership. Those points should not be inferred from the interview.
The report presents Jost’s comments as his personal views and anecdotes. It does not independently verify the story about the velociraptor statue or assess his gift-giving record. The source also does not identify the specific gold pieces he considered or confirm that he bought any of them.
Further Campaign Information May Follow
The report confirms Jost’s role in Kay’s holiday campaign but names no upcoming event, release date or next interview. Additional information about the campaign’s schedule, placements or results would need to come from Kay or a later report. Until then, the confirmed development is the campaign itself and Jost’s account of the gift-giving ideas behind it.
Key Questions
What is Colin Jost promoting?
He is appearing in Kay’s “Love All In” holiday campaign, an ad that follows him on a comic search for the right present.
What does Jost say makes a good gift?
He told ELLE that a gift should feel meaningful and thoughtfully chosen. He said a high price does not by itself make a present thoughtful.
What jewelry does Jost like?
While browsing Kay’s assortment, Jost said he was drawn to simple gold pieces, including a ring, bracelet and necklace. The report does not say he purchased them.
What does Jost want for the holidays?
He said he mostly wants experiences, such as a trip or an outing someone else organizes, rather than material items.
When does Kay’s campaign run?
The source identifies it as a holiday campaign but does not provide its launch date or run dates.
Source: elle.com
