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UGG and Chicago retailer NOTRE presented “Falling Backwards: An Artist Exhibition” in NOTRE’s West Loop store from Sept. 24-27. Five Chicago artists made original work using varied media, with an opening-night discussion and a public screen-printing activity also on the program.
UGG and Chicago retailer NOTRE presented a four-day exhibition featuring work by five local artists at NOTRE’s West Loop store from September 24-27. Titled “Falling Backwards: An Artist Exhibition by UGG & NOTRE,” the event paired the artists’ interpretations of the footwear brand with an opening-night discussion and a screen-printing activity for guests.
The exhibition brought together Angelo Dolojan, Paul Octavious, Alyvia Luong, Nick D’Alessandro and David Kim, whose practices span photography, mixed media, textiles, ceramics and other forms. The source report describes five bespoke works but does not provide a complete inventory of the pieces or identify the materials used in each one. The show framed the artists’ individual approaches as the main feature, rather than presenting a single shared medium or style.
The opening program included NOTRE TALK, the retailer’s interview series, moderated by Pierce Lopatic, UGG’s senior director of design. The discussion covered the artists’ practices and perspectives. According to the report, topics included D’Alessandro’s collaborative costume work, Kim’s pottery studio DTK Ceramics, Luong’s protest-driven art and Octavious’ playful visual approach.
Guests also had access to a screen-printing station where they could customize poster prints using colors from UGG’s season color guide. The report says a private UGG x NOTRE friends-and-family event followed the opening-night program. It describes the exhibition as part of the brands’ F26 partnership, but does not define that designation or provide details of any related product release.
Local Artists Shape the Brand Showcase
The event put Chicago artists and their practices at the center of a retail-brand collaboration. Rather than limiting the program to a product display, UGG and NOTRE used the store for an exhibition, conversation and hands-on activity. That format gave visitors several ways to encounter the artists’ work, including hearing about their processes directly during the interview.
For UGG, the exhibition connected the brand with local creative communities and with themes its fall campaign associates with the season, including confidence and self-expression. Those are the brand’s stated framing, not independently measured outcomes. The source provides no attendance figures or other data showing the event’s reach, sales impact or longer-term effect on the participating artists.
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A Retail Partnership in West Loop
The exhibition took place inside NOTRE’s brick-and-mortar store in Chicago’s West Loop. The retailer, co-founded by Michael Jaworowski, hosted the art program as part of its collaboration with UGG. The report situates the event within UGG’s fall campaign, called UGG Season, which the brand presents as a celebration of creative voices across art, music, fashion and culture.
The program ran over four days, with the reported opening-night discussion on September 24 and the exhibition continuing through September 27. The source separately says the show was active from Friday, September 25, through Sunday, September 27, but does not state the year. It refers to the partnership as F26, a label whose meaning and calendar dates are not explained in the report.
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Attendance and Follow-Up Are Unreported
The source does not specify the year of the September 24-27 dates, provide attendance totals or say how long the artworks remained on view after the event. It also does not identify whether the works were available for purchase, whether the artists were paid, or whether the exhibition will travel to another location.
Although the report links the event to UGG’s F26 partnership and fall campaign, it gives no further schedule for that collaboration. The brands’ descriptions of the event’s community and cultural role are promotional framing; independent measures of its audience or impact are not included.
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No Further Events Announced
The reported exhibition concluded on September 27. The source does not announce another UGG x NOTRE event, a future exhibition date or a next milestone for the artists’ collaboration. Any additional programming, product activity or continued display of the work would need confirmation from UGG or NOTRE.
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Key Questions
What was “Falling Backwards: An Artist Exhibition”?
It was a UGG and NOTRE exhibition at NOTRE’s West Loop store, featuring original work by five Chicago artists from September 24-27. The year is not specified in the source report.
Which artists took part?
The participating artists were Angelo Dolojan, Paul Octavious, Alyvia Luong, Nick D’Alessandro and David Kim. Their practices include photography, textiles, ceramics and mixed media.
What happened at the opening?
The opening program included a NOTRE TALK discussion moderated by UGG design director Pierce Lopatic and a screen-printing station where guests could customize poster prints.
Will the exhibition or partnership continue?
The source report does not confirm future events, a new exhibition date or a traveling show. It describes the event as part of the brands’ F26 partnership but gives no additional schedule.
Source: rss
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