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Skechers has introduced the SKX Nexus “NYC Blue,” a Knicks-colorway shoe associated with OG Anunoby’s tip-in during the 2026 NBA Finals. The pair is being sold at New York retailer Extra Butter through October, with online and Skechers-store availability planned later this year. Skechers also says Anunoby’s first signature shoe is in the works.
Skechers has launched the SKX Nexus “NYC Blue,” a Knicks-colored basketball shoe connected to OG Anunoby’s tip-in during Game 4 of the 2026 NBA Finals, when the New York forward helped secure a win on the way to the team’s championship. The shoe is currently available at New York retailer Extra Butter for the rest of October, with Skechers planning online and company-store sales later this year.
The release turns a pair Anunoby wore during a defining Finals play into a public product. According to Esquire’s report from the launch event at Extra Butter’s Lower East Side location, Anunoby tipped in a missed shot by Jalen Brunson while wearing the SKX Nexus. The Knicks went on to win the championship, ending a 53-year title drought, the report said.
Anunoby described the play as meaningful partly because it happened in Skechers. “It’s a special moment, even more special because I was wearing Skechers,” he told Esquire. The article reports that he wears multiple pairs during games and sometimes changes shoes between quarters. The “NYC Blue” pair uses Knicks colors and is being sold first at the New York shop.
Skechers plans to expand sales of the shoe to its website and retail locations later this year, according to Esquire. The company also plans to release Anunoby’s first signature shoe, though the report did not provide a launch date, design details or price for that future model.
A Finals Play Becomes a Shoe Release
The launch links a recognizable championship moment to Skechers’ effort to grow its basketball footwear business. For Knicks fans, the colorway is a piece of merchandise tied to the team’s title run and Anunoby’s role in it. For the brand, the release gives its performance line a visible connection to a major NBA moment, rather than relying only on athlete endorsements.
Skechers entered performance basketball in 2023 and has since signed NBA players including Joel Embiid, Julius Randle and Isaiah Hartenstein, Esquire reported. Anunoby’s association with the Finals play provides a high-profile story around the SKX Nexus. The report does not provide sales figures or evidence of how the release has performed, so its commercial impact remains unknown.
The planned signature model would mark a further step in Anunoby’s relationship with Skechers, beyond serving as a brand ambassador and wearing its existing performance shoes. The announcement signals intent, but without a schedule or product information, it is too early to judge what the signature line will include.
OG Anunoby Skechers basketball shoes
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How Anunoby Became a Skechers Ambassador
Esquire reported that Skechers developed its basketball performance division in 2023 and has added several NBA athletes to its roster. Anunoby is a brand ambassador and told the magazine he likes the shoes’ performance, appearance and comfort. He described them as stable and lightweight, and praised the company’s close-knit working environment.
The article places the release after the Knicks’ 2026 championship season. Anunoby, 29, is a two-time NBA champion, according to the report, and said his focus for the coming season is to try to win another title. He also said the team wants to take the season game by game rather than prove itself to other people.
The shoe’s New York launch is a limited initial retail window, not the full planned distribution. The account says the “NYC Blue” is available at Extra Butter’s New York City location for the rest of October, followed by wider online and Skechers-store availability later in the year.
““Performance-wise, it’s just amazing. I like the style. The appearance of the shoe. I like the comfort. It’s just strong, stable, but lightweight.””
— OG Anunoby, speaking to Esquire
Knicks colorway basketball sneakers
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Release Details Still to Come
The report does not specify the online launch date, the date the shoe will reach Skechers stores, its price, or how many pairs will be available. It also does not say when Anunoby’s signature shoe will launch or describe its design and performance features.
The source presents the SKX Nexus as the shoe Anunoby wore during the tip-in and reports that Skechers is making the Knicks colorway available to fans. It offers no independent sales data, consumer response figures or evidence about whether the release will affect Skechers’ broader basketball business. Those outcomes remain unknown.
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Wider Sales and a Signature Model
For the rest of October, the “NYC Blue” SKX Nexus is available at Extra Butter’s New York City location, according to Esquire. Skechers plans to add online and company-store availability later this year, but has not provided a specific date in the report.
The next major product development is expected to be Anunoby’s first signature shoe. Skechers has not announced its release schedule or product specifications. Anunoby, meanwhile, said the Knicks’ priority is to improve through the season and try to make another playoff run.
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Key Questions
What is the SKX Nexus “NYC Blue”?
It is a Knicks-colorway version of Skechers’ SKX Nexus basketball shoe, associated with the pair OG Anunoby wore during his Game 4 tip-in in the 2026 NBA Finals.
Where can fans buy the shoe?
Esquire reported that it is available at Extra Butter’s New York City location through the rest of October. Skechers plans online and Skechers-store availability later this year; the report did not give exact dates.
Is OG Anunoby getting a signature shoe?
Yes. Esquire reported that Skechers plans to launch Anunoby’s first signature shoe. No launch date, price or design details were provided.
What did Anunoby say he likes about Skechers?
He told Esquire that he likes the shoes’ performance, style, comfort, stability and light weight. He also praised the people he works with at the company.
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