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Selena Gomez and Demi Lovato appear together in Rare Beauty’s new “Still Making Each Other Blush” campaign, which celebrates their long friendship. The limited-edition Delena bundle includes the brand’s Soft Pinch Liquid Blush and blush brush and is listed at $50 on Rare Beauty’s website.
Selena Gomez and Demi Lovato have reunited for Rare Beauty’s “Still Making Each Other Blush” campaign, promoting a limited-edition Delena bundle built around the brand’s Soft Pinch Liquid Blush. The $50 set pairs the blush with a brush and gives the longtime friends a shared promotional appearance tied to their history together.
The campaign looks back on the pair’s friendship, which the report describes as spanning almost 25 years, and references their shared childhood memories. Rare Beauty calls the concept nostalgic; the campaign title is “Still Making Each Other Blush.” The report characterizes its mood as reminiscent of the Disney Channel film “Princess Protection Program,” in which Gomez and Lovato starred.
In the campaign, Gomez wears Hope, described as a nude mauve, while Lovato wears Virtue, a beige peach. The featured product is the brand’s Soft Pinch Liquid Blush, which Rare Beauty describes as a best-seller. The bundle also includes the Soft Pinch Blush Brush, making it a paired product set rather than a blush-only release.
According to the report, the Delena Soft Pinch Liquid Blush Bundle costs $50 and is available through Rare Beauty’s website. The report does not specify how long the limited-edition set will remain available, whether it will be sold through other retailers, or whether the products are exclusive shades or standard shades packaged together.
A Friendship Drives the Campaign
The campaign connects a current product release with the public history between its two featured stars. That gives Rare Beauty a recognizable story around a familiar item, while the bundle offers fans a way to buy the blush and brush together. The pairing may also draw attention from people who remember Gomez and Lovato’s earlier work together, as well as shoppers already familiar with the brand’s makeup.
The product details remain central: the release is a $50 bundle containing a Soft Pinch Liquid Blush and brush, with two shades shown in the campaign. The announcement is also a new joint appearance by the performers in a commercial setting. The available material does not say whether the campaign signals further collaborations between them or a wider change in Rare Beauty’s product range.
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From Childhood Friends to Campaign Partners
Gomez and Lovato became known to many viewers through their work as young performers, including their shared appearance in “Princess Protection Program.” Rare Beauty’s campaign draws on that association and on the pair’s friendship rather than presenting the bundle as a new formula or a new blush category. Its title and imagery frame the product promotion as a reunion.
Rare Beauty is the cosmetics brand founded by Gomez. The Soft Pinch Liquid Blush is described in the source report as one of its best-selling products, and Lovato says she has liked the formula since the brand launched. The source identifies the bundle as limited edition, but provides no launch date beyond the October 2026 report and no stated end date for sales.
““Selena and I have shared a lot of memories over the years since childhood, so being able to connect in this way, in a campaign that feels so nostalgic to both of us, is such a full-circle moment.””
— Demi Lovato, in a Rare Beauty press release
Sales Window and Wider Plans
The source report says the set is limited edition and available on Rare Beauty’s website, but it does not give an exact launch or end date, stock levels, or shipping details. It also does not say whether the bundle will be sold in physical stores or through other retailers. The campaign materials identify Hope and Virtue as the shades worn, but the report does not clarify whether shoppers can choose between them or how the bundle is configured for purchase.
No further joint projects between Gomez and Lovato are announced in the source material. It is also unclear whether Rare Beauty plans additional products connected to the campaign or whether this is a one-off promotion.
Check Rare Beauty’s Product Listing
For shoppers interested in the release, Rare Beauty’s website is the purchase destination named in the report. The listing should provide current availability and any details about shade selection, delivery, or limits on the order. Because the bundle is described as limited edition, its stock and sales period may change, but no timetable is provided in the announcement.
Further information about retail availability or additional campaign activity has not been announced in the source material. Any later updates would need to come from Rare Beauty or the performers’ representatives.
Key Questions
What is the Rare Beauty Delena bundle?
It is a limited-edition set featuring Rare Beauty’s Soft Pinch Liquid Blush and Soft Pinch Blush Brush.
How much does the bundle cost?
The report lists the price as $50 USD.
Which blush shades appear in the campaign?
Selena Gomez wears Hope, described as a nude mauve, and Demi Lovato wears Virtue, described as a beige peach. The report does not say whether shoppers can select either shade in the bundle.
Where can the bundle be purchased?
The source report says it is available on Rare Beauty’s website. It does not identify other retailers.
How long will the bundle be available?
Rare Beauty describes it as limited edition, but the report gives no end date or stock information.
Source: hypebae.com
