This Might Be The Coolest New Seiko Of 2026 (But You’ll Have To Get In There Fast)

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Seiko and Japanese retailer TiCTAC are releasing the limited-edition HZB002J in Japan on October 24, priced at ¥55,000, or about $350. The automatic watch has a cream-colored dial, vintage-inspired details and a 40mm steel case; overseas buyers may order through TiCTAC’s WorldShopping service.

Seiko and Japanese watch retailer TiCTAC are releasing the limited-edition HZB002J on October 24 in Japan, offering a vintage-inspired automatic watch priced at ¥55,000, about $350. The Japan-only release may also be available to international customers through TiCTAC’s overseas shipping service, WorldShopping, according to Esquire’s report.

The watch’s design centers on a creamy off-white dial, with hour markers filled with faux-aged luminous material and black cathedral-style hands. Arabic numerals appear at 6 and 12 o’clock. Esquire describes the dial as shifting in appearance with the light, while the overall styling draws on older mechanical watches rather than a bright, contemporary look.

The HZB002J has a 40mm stainless-steel case with polished sides, brushed lugs and a curved Hardlex crystal. It comes on a three-link steel bracelet, and drilled lug holes allow the bracelet to be replaced with a strap. The watch uses Seiko’s automatic 4R35 movement, with a stated 41-hour power reserve, and has a transparent case back. Its listed water resistance is 100 meters.

According to Esquire, the release is limited to Japan and will be sold for ¥55,000. The report gives an approximate U.S. price of $350; that is a conversion, not a confirmed U.S. retail price. It says overseas shoppers can place orders through TiCTAC’s WorldShopping service, though availability and delivery terms may depend on the service and destination.

A Limited Release With Overseas Access

The announcement gives watch buyers a new option that pairs vintage-inspired styling with modern everyday specifications. The 4R35 automatic movement, 100-meter water resistance and steel bracelet position the HZB002J as a watch intended for regular wear, rather than a purely decorative design. The 41-hour power reserve and transparent case back also offer practical and mechanical details at a reported price below many watches marketed around vintage styling.

The Japan-only designation makes access the key issue for buyers outside the country. WorldShopping may provide a route to order internationally, but it does not turn the watch into a regular regional release. Buyers should check the service’s current shipping coverage, fees and availability before relying on the approximate ¥55,000 price as their full cost.

Seiko and TiCTAC’s Ongoing Partnership

Seiko and TiCTAC have collaborated since 2019, according to Esquire, producing mechanical watches that combine everyday functionality with vintage-influenced design. The HZB002J continues that approach with aged-looking luminous markers, cathedral-style hands and a warm dial color, while retaining a steel case and water resistance intended for use.

The details reported for the new model point to a deliberate balance between retro cues and current construction. Its faux-aged lume imitates the appearance of patina; it does not mean the watch is an older or restored piece. Likewise, the report’s comparison to Seiko’s Alpinist refers to the style of the hands, not a claim that the HZB002J is part of the Alpinist line.

““The two Japanese brands have been collaborating since 2019, producing a series of mechanical watches that combine the practicality of everyday timepieces with the charm of vintage designs.””

— Esquire’s report on the HZB002J

Availability and Final Costs Abroad

The reported release date and price apply to Japan. The source does not give a production quantity, explain how quickly stock may sell, or confirm whether the watch will be restocked. It also does not list the total cost for overseas buyers, including shipping, service charges, taxes or import duties.

It is not clear whether Seiko or TiCTAC will offer the HZB002J through direct international sales or authorize retailers outside Japan. The source identifies WorldShopping as an overseas-order option, but buyers should confirm that the watch can be shipped to their country and that orders are still open.

Orders Open Around the October Launch

The next scheduled milestone is the HZB002J’s October 24 launch in Japan. Prospective buyers can check TiCTAC’s listing and WorldShopping’s current order and shipping information as the release approaches. Until the retailers publish further details, the available information does not establish stock levels, international delivery timing or any later release outside Japan.

Key Questions

When does the Seiko HZB002J go on sale?

Esquire reports that it is scheduled to launch in Japan on October 24, 2026.

How much does the watch cost?

The reported Japanese price is ¥55,000. Esquire gives an approximate conversion of about $350; that is not a confirmed U.S. retail price and does not include possible overseas shipping or import costs.

Can buyers outside Japan order it?

Esquire says international buyers may order through TiCTAC’s WorldShopping overseas shipping service. Shipping availability, fees and delivery to a particular country should be checked directly with the service.

What movement and water resistance does it have?

The HZB002J uses Seiko’s automatic 4R35 movement, with a reported 41-hour power reserve. Its listed water resistance is 100 meters.

Source: rss