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Jasmine Tookes stars with her husband, Juan David Borrero, and model Martha Hunt in Jared’s “Season to Dream” holiday campaign. In an interview with ELLE, Tookes described jewelry as a way to preserve personal memories and said she curated a 15-piece holiday edit for the jeweler.
Model Jasmine Tookes stars in Jared’s new “Season to Dream” holiday campaign alongside her husband, Juan David Borrero, and fellow model Martha Hunt, putting the jeweler’s seasonal focus on gifts as keepsakes. The campaign is also Tookes and Borrero’s first jewelry campaign together, and Tookes curated a 15-piece holiday edit for Jared, according to ELLE.
The campaign’s images were shot by David Lipman and draw on the idea of gifting as a way to mark milestones, preserve memories and communicate feelings, ELLE reported. Tookes and Borrero appear together in scenes that include walking through a Jared store and pretending to shop. Tookes told ELLE the shoot gave the couple a chance to act together and described the experience as special.
Tookes said she values Jared’s craftsmanship and attention to detail, and praised the company’s personal gift options. She described her husband as a thoughtful gift-giver who notices what she mentions or looks at, and said jewelry has become one of their preferred gifts for each other.
For the edit she assembled, Tookes named a tennis bracelet as her favorite. She told ELLE it is easy to wear with different outfits and can complement a simple look without overpowering it. Asked who she would like to receive a Jared piece, she named her mother, saying that she loves jewelry.
A Campaign Built Around Keepsakes
The campaign presents jewelry not only as a seasonal purchase but as an object that can carry personal meaning over time. Tookes’s comments connect that message to her own family: she said she has jewelry that belonged to her great-grandmother and that becoming a mother has made her think about what she might pass on to her daughter.
That perspective gives the campaign a family and memory theme, while the 15-piece edit and her tennis-bracelet recommendation offer shoppers a more direct product entry point. These are Tookes’s personal views and selections, not evidence that every piece is designed to be passed down or will retain value. Her emphasis is on sentimental meaning and wearability rather than a financial return.
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Tookes on Jewelry Across Generations
In her interview with ELLE, Tookes described jewelry as a way to recall the people, places and moments connected to a piece. She said she still has items that belonged to her great-grandmother and is considering how her own collection might eventually be shared with her daughter.
The Jared project brings that personal outlook into a holiday gifting campaign. The source identifies the campaign participants, photographer and edit, but does not provide a campaign launch date, item-by-item details for the 15-piece selection or prices. The available information is based on ELLE’s interview and campaign report.
““We also love giving each other jewelry because I feel like jewelry is something that can last forever. And you remember those exact memories.””
— Jasmine Tookes, speaking to ELLE
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Campaign Details Not Yet Listed
The source does not specify when the campaign launched, how long it will run, or the names, prices and availability of all 15 pieces in Tookes’s edit. It also does not say whether the edit is available exclusively through Jared or provide details on campaign promotions. The article describes the jewelry as personally meaningful to Tookes; it does not establish that the products are investment assets or guarantee that they will be passed down.
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Where Shoppers Can Find the Edit
Jared’s holiday campaign and Tookes’s curated edit are the next points of interest for shoppers seeking more information about the featured pieces. The source directs readers to Jared’s holiday jewelry collection but does not give a publication date for product listings or further campaign events. Jared has not been quoted in the supplied report about additional plans, so any later announcements or availability details remain unconfirmed.
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Key Questions
What is Jasmine Tookes doing with Jared?
She is featured in the jeweler’s “Season to Dream” holiday campaign and curated a 15-piece holiday edit.
Who appears in Jared’s holiday campaign with Tookes?
The campaign features Tookes with her husband, Juan David Borrero, and fellow model Martha Hunt. It was photographed by David Lipman, according to ELLE.
What is Tookes’s favorite piece in the edit?
Tookes named a tennis bracelet as her favorite, saying it is easy to wear with different outfits.
Why does Tookes describe jewelry as a keepsake?
She said jewelry can preserve memories and personal connections. She also told ELLE she has pieces from her great-grandmother and thinks about passing meaningful jewelry on to her daughter.
Are the edit’s prices and full product list available in the report?
No. The report says Tookes curated 15 pieces but does not list them or give their prices. It points readers to Jared’s holiday jewelry collection for shopping information.
Source: rss
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