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Gunna has released “pop it,” his first solo track since August 2025’s The Last Wun and the first release under his SB THE LABEL imprint, according to Highsnobiety. Its Spike Jonze-directed video features Coco Gauff and puts Gunna’s sporty prep styling alongside his increasingly public fitness focus.
Gunna has released “pop it,” his first solo track since August 2025, with a Spike Jonze-directed video that puts the rapper on a tennis court with Coco Gauff. The release also marks the first track under SB THE LABEL, Gunna’s imprint launched in partnership with Atlantic Music Group, according to Highsnobiety.
In the video, Gunna faces Gauff in a singles match, wearing a look that mixes preppy fashion and athletic gear. Highsnobiety describes his outfit as a beige argyle vest paired with sportswear accessories, including an athletic sweatband, and a rose-gold Patek Philippe Nautilus watch. The story credits Bobby Wesley as Gunna’s stylist and Jenna Tyson as Gauff’s.
Gauff wears a Miu Miu tennis set, while Gunna’s styling combines high-fashion clothing with sportswear from Under Armour. The article frames the outfits as a visual continuation of the rapper’s public interest in fitness, rather than simply a standalone fashion moment. The available report does not identify the track’s producers, provide lyrics, or detail the video’s release figures.
The release follows a period in which Gunna’s public profile has included both music and fitness-related activity. Highsnobiety reports that he has hosted group runs through the Wunna Run Club and was named Under Armour’s creative director. The “pop it” release is also a label milestone: it is described as the first music released under SB THE LABEL, established with Atlantic Music Group.
A Video Linking Music and Sport
The video brings together three strands of Gunna’s current public identity: new music, fitness, and fashion. Gauff’s appearance makes tennis central to the visual concept, while the clothing blends traditional prep references with sportswear. That gives the video a clear style hook without making the clothing itself the whole story: the track is also a new release and the opening release for Gunna’s label.
For listeners, the label detail marks a change in the context around Gunna’s music. “pop it” is not just a return to solo releases after a gap; it is also the first track issued under SB THE LABEL, a partnership with Atlantic Music Group. The source does not explain how the imprint will operate or what its future roster will be, so the broader significance for his business plans remains to be seen.
The styling also fits into a wider pattern of artists making exercise part of their public image. Highsnobiety points to other rappers, including Wiz Khalifa and Ferg, as examples of musicians drawing attention to fitness activities. That is the publication’s cultural framing; the report does not provide data establishing how widespread the trend is. In Gunna’s case, the new video extends a recognizable combination of athletic activity and carefully styled clothing.
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From Running Clips to Tennis Court
Highsnobiety connects “pop it” to Gunna’s recent fitness-focused appearances and earlier music videos. The article says he began running in 2022 after his release from prison. It also notes that he pleaded guilty to a racketeering conspiracy charge while maintaining his innocence; those details provide background, but the source offers no new legal development tied to this release.
Following his album The Last Wun, which the article describes as his final record under the Young Stoner Life label, Gunna’s videos increasingly featured athletic or leisure settings. Highsnobiety cites “him all along,” which included golf-course imagery, and “won’t stop,” which opened with a running montage. “pop it” moves that visual thread to a tennis court and puts Gauff opposite Gunna.
The new track follows a run of feature appearances, according to the report. Highsnobiety identifies August 2025 as the release date of The Last Wun and calls “pop it” his first solo release since then. It says SB THE LABEL launched in October with Atlantic Music Group, but does not specify the year in that statement. The source also reports that Wunna Run Club has held group 5K runs across three continents.
““pop it” marks the first drop under Gunna’s brand-new record label, SB THE LABEL, launched in October in partnership with Atlantic Music Group.”
— Highsnobiety
Release Details Still Unreported
The source does not provide a release date for “pop it,” streaming totals, chart performance, or a statement from Gunna, Gauff, Jonze, or Atlantic Music Group. It also does not describe whether the tennis match was staged as a full game or provide further details about how Gauff became involved in the video.
Some business details remain limited. Highsnobiety says SB THE LABEL launched in October with Atlantic Music Group, but does not give the year for that launch, explain the imprint’s structure, or name any other artists signed to it. The report also does not confirm what projects Gunna plans to release next. Its descriptions of the video’s fashion and the meaning of his fitness focus are the publication’s reporting and interpretation, not attributed statements from Gunna.
More Music and Label Plans
The immediate next step for listeners is the release’s availability through music platforms and the video’s official channels; the supplied report does not list specific services or provide a schedule for further promotion. Whether Gunna will follow “pop it” with an album, another single, or more releases under SB THE LABEL has not been announced in the source material.
Future releases may clarify how the new imprint fits into his music plans and whether the mix of sport, prep styling, and performance will continue in other videos. For now, the confirmed development is narrower: “pop it” is a new solo track, the first release under SB THE LABEL according to Highsnobiety, and a video featuring Gauff on a tennis court.
Key Questions
What is the news about Gunna?
Gunna released “pop it,” his first solo track since August 2025, with a video directed by Spike Jonze. Highsnobiety says it is the first release under his SB THE LABEL imprint.
Does Coco Gauff appear in the video?
Yes. Highsnobiety reports that Coco Gauff appears on a tennis court opposite Gunna in a singles-match setup. The publication credits Jenna Tyson with styling Gauff.
What does Gunna wear in “pop it”?
Highsnobiety describes a beige argyle vest, athletic sweatband, sportswear accessories, and a rose-gold Patek Philippe Nautilus. Bobby Wesley is credited as his stylist.
What is SB THE LABEL?
It is Gunna’s record label, launched in partnership with Atlantic Music Group, according to Highsnobiety. The report says “pop it” is its first release but does not provide further details about its roster or structure.
Has Gunna announced what he will release next?
The source does not report a confirmed follow-up single, album, or release schedule. What comes next remains unannounced in the available material.
Source: rss
