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Kim Jones has announced plans to return to designing under his own name, with his first collection scheduled for Fall 2027. The label is expected to span fashion, art and design, with production mainly in Japan and a first store planned for Hong Kong in October 2027. Its exact launch schedule and product details have not been disclosed.
Kim Jones has announced that he will design under his own name again, nearly two decades after closing his first label. The new collection is planned for Fall 2027, marking a return to an independent platform after his recent departures from Dior and Fendi.
Jones launched his original label in 2003 and closed it in 2008, when he moved to lead Dunhill. He later joined Louis Vuitton’s menswear division, became artistic director of Dior Men in 2018, and took on Fendi’s couture, ready-to-wear and fur collections in 2020. He left Fendi in late 2024 and Dior in early 2025, according to the report in Harper’s Bazaar.
The new project is intended to cover fashion, art and design. Its clothing will be designed for men and women, with an emphasis on versatility and on moving beyond conventional fashion categories. The report says production will be primarily in Japan, while leather goods will be made in Italy.
A first store is planned for Hong Kong in October 2027. The report also says Jones expects further stores across Asia and international retail partners, although it does not name locations or retailers. Specific collection pieces, pricing and the label’s launch calendar have not been detailed.
A Label Beyond the Luxury Houses
Jones’s return matters because it gives the designer an opportunity to set a direction outside the established identities of Dior, Fendi and Louis Vuitton. At those houses, he drew on their archives while bringing in references from streetwear, sport, music, art and youth culture. His own label can combine those interests without being tied to a single heritage brand’s creative brief.
That possibility is an industry story, not a guarantee of commercial success. Jones became known for collaborations and for connecting luxury fashion with streetwear audiences, but the new label’s audience, distribution and scale are not yet clear. A planned Hong Kong flagship and further Asian stores point to an international ambition, while the decision to produce mainly in Japan and make leather goods in Italy sets out an initial manufacturing approach.
For shoppers and fashion watchers, the practical development is the timeline: the announcement sets a target for a first collection in Fall 2027, rather than indicating that products are available now. The project also signals what Jones wants to explore next—versatile clothing for women and men alongside art and design—though the eventual assortment remains to be seen.
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From His First Label to Dior
Jones studied at Central Saint Martins and launched his first label in 2003. Harper’s Bazaar reports that part of his graduate collection was bought by John Galliano. The label closed five years later as Jones took the Dunhill role, beginning a career across major luxury houses.
At Louis Vuitton, Jones helped bring a contemporary streetwear sensibility to the menswear business. The report cites the 2017 Louis Vuitton collaboration with Supreme as a landmark in his work with outside labels and artists. At Dior, he continued collaborations, including projects with Stüssy, Yoon Ahn, Daniel Arsham and ERL. His work often drew on British culture and uniforms as well as influences from beyond Europe.
Since leaving Dior and Fendi, Jones has taken on smaller projects rather than returning immediately to a major house. In 2025, he became creative director of Areal, a high-end urbanwear line under Chinese outerwear company Bosideng. He also launched a collaboration with Aman Essentials, the product line associated with the Aman hospitality group. The new label would put his name at the center of a broader fashion and design project.
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Details Still to Be Announced
The announcement sets out a Fall 2027 collection target, but does not provide an exact release date, a full product breakdown or prices. It is also not clear which international retailers will carry the label, how many stores are planned beyond the Hong Kong location, or when additional locations might open.
The report does not give further information about the label’s name, team, investment or operating structure. Nor does it specify whether the first collection will be shown at a fashion week or presented in another format. These details may emerge as the launch approaches; for now, the stated plans should be understood as a future project rather than a collection already on sale.
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The Road to Fall 2027
The next public milestone is expected to be further information about the label and its debut collection. Based on the announcement, the first collection is planned for Fall 2027, followed by a Hong Kong store scheduled to open in October 2027. The report says stores elsewhere in Asia and international retail partners are expected, but provides no dates or confirmed partners.
Until the label releases its designs, campaign or sales details, the main open questions are how Jones will translate his experience at major fashion houses into a standalone business and what the collection will include. The confirmed timeline gives the project a direction, but more specifics will be needed to judge its reach and commercial plans.
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Key Questions
What has Kim Jones announced?
Jones has said he will design under his own name again. The first collection for the new label is planned for Fall 2027.
When will the label’s first collection be released?
The collection is slated for Fall 2027. An exact release date and details about where it will be sold have not been announced in the source report.
Where will the label produce its goods?
The report says production will be predominantly in Japan, with leather goods made in Italy. It does not provide a list of factories or suppliers.
Where is the first store planned?
The first store is planned for Hong Kong in October 2027. Additional stores across Asia and international retail partners are expected, but no further locations or partners are identified.
What has Jones done since leaving Dior and Fendi?
He became creative director of Areal, a high-end urbanwear line under Bosideng, in 2025, and launched a collaboration with Aman Essentials. His new label is planned as a broader project spanning fashion, art and design.
Source: rss
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